2010-06-02 With the world's first 3D outside broadcast vehicle, the British service provider Telegenic is inaugurating a new era in broadcasting: the truck, which was built by Sony Professional Europe, has been in service since the end of March. The 3D OB truck is the fruit of comprehensive testing, meticulous planning and some eighteen months of construction – and the response, too, to increasing demand from the film and TV industries for three-dimensional images. In its first few weeks of service, the new Telegenic truck has been offering subscribers to Sky’s pay TV channels live transmissions – mainly of football matches – in 3D quality. In addition to high-profile sporting events, however, the new flagship of Sky’s fleet of outside broadcast vehicles is scheduled shortly to branch out into the field of entertainment.

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